The Psychology of Networking

psychology of networking

The Psychology of Networking

psychology of networking

Networking is a recent phenomenon. It’s also one that divides people. Some seek it out while others shudder at the very thought. That makes you wonder if it’s us (the networking groups) or them.

Don’t get me wrong, I get it. I grew up in a time when everyone was insular. Yet the current generation seems hell-bent on collaboration and joint ventures. In fact, today’s mass middle ground of CEOs is tentatively exploring networks and sharing ideas all the time.

Now I’m a convert (and a preacher) – because whichever generation you belong to, the future is clear: to go it alone in business is crazy.

For the heretics, you can’t justify your stance unless you can answer the following:

Why guess when you could get a trusted opinion?

Worried that being part of a group means staff will think less of you? Get over yourself. People want you to have a wider range of ideas because that’s how the entire organisation progresses. 

Joining a collective filled with industry leaders and experts means each of your efforts will be supported by like-minded individuals. The majority of recruitment business bosses are just like you – trying to do the best they can in a busy market.

Why take a punt when you can compare real trend data?

Intel, insight and IP has a limited shelf life. So rather than being anal about hiding your ‘unique’ approaches (newsflash: they aren’t), openly trade ideas with peers to help you develop service offerings and next-level strategies.

Comparing efforts by similar recruitment leaders helps inform your direction. Our world is changing faster than at any time in living memory, and chances are that someone will have already been there and done that. It’s not worth wasting your resources performing the exact same experiment – use real data and build on it.

Why go out on a limb when there are easy wins everywhere? 

It’s essential to have a point of difference in recruitment, but don’t make life too difficult for yourself. You can funnel so much time and money into innovation that you ignore the low-hanging fruit that’s essential to success. Being a good leader is using what works as a springboard, instead of trying to reinvent the wheel.

Networking introduces you to others who are proof that the road well-travelled is the most rewarding. They’ve mastered the basics, now they’re able to put their own spin on it and bounce ideas off other attendees. Anyone with a smart idea can teach you something new, but if you’re refusing to follow proven methods, there’s no saving you.

Not convinced? You’ve probably gone to the wrong groups.

Getting together with an open, strong community at events like RDLC’s (whether it’s a lunch or a master class) is both the present and future landscape of recruitment. 

Business leaders can benefit from the significant competitive advantage that networking offers, with next to no risk. Frankly, any enterprise that’s scared of their shadow and not embracing collaboration will be overtaken and forgotten within months – not years.

At RDLC, no one is an island. Sure, you may be the outsider for two minutes, but someone who’s been in your shoes will make you feel like family right away. Experience networking done right – get in touch and trial one of our lunches. Email

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